In this public lecture as part of the Red Bull Music Festival Chicago 2018, No I.D. remains one of the best producers in the game, responsible for shaping the sound of albums ranging from Vince Staples’ Summertime ’06 to Vic Mensa’s The Autobiography and Jay-Z’s 4:44. Since then he has become one of the top A&R men at Def Jam, founded ARTium Recordings and worked as the executive vice president at Capitol Music Group. Music, adding boardroom expertise as another string to his bow. helped Kanye fashion the sound of 808s & Heartbreaks before taking on the position of president at G.O.O.D. to expand his horizons by managing a young Kanye West and working with Jermaine Dupri, Jay-Z and more. He then turned his ears to hip-hop, producing the bulk of Common’s early output, including the classic “I Used to Love H.E.R.” The two childhood friends parted ways after three albums, leaving No I.D. cut his teeth in the city’s house music scene. It affords these individuals an occasion for direct response to their cultural context.A pivotal figure in the ’90s Chicago rap scene, producer No I.D. The PCAS thus offers an opportunity for the coming together of scholars from colleges, universities, community colleges, and the general public, who have something worthwhile to say on matters involving mass society. Its journal, Studies in Popular Culture, is a firmly established academic publication, and scholars working with topics in popular culture are invited to submit papers for consideration. Young and diverse, this energetic organization has brought together scholars who share an interest in inquiring into all sorts of mass phenomena through a wide variety of disciplines and approaches. Its activities are financed by conference registration fees and sponsoring institutional support. Members of the organization come primarily from Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, Washington, D.C., and West Virginia. The PCAS, organized in 1971, is the largest, and from the view of those who have visited several regional meetings, the most thriving of the regional associations. Its contributors, from the United States, Australia, Canada, China, England, France, Israel, Scotland, and Spain, include distinguished anthropologists, sociologists, cultural geographers, ethnomusicologists, historians, and scholars in mass communications, philosophy, literature, and religion. Studies in Popular Culture publishes articles on popular culture however mediated: through film, literature, radio, television, music, graphics, print, practices, associations, events-any of the material or conceptual conditions of life. Formerly triannual, the journal has spun off what was its third issue to become the Popular Culture Association in the South's second journal, Studies in American Culture. Studies in Popular Culture is published biannually, with one issue appearing in the fall and one in the spring. The editor invites the submission of articles dealing with any aspect of American or international, contemporary or historical, popular culture. Studies in Popular Culture is the refereed journal of the Popular Culture Association / American Culture Association in the South.
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